Art & Tech Workshop: Data-driven Organisation

What can culture managers learn from computer geeks and data scientists? This and other questions will be answered during this workshop led by Karol Piekarski from Medialab Katowice. How to investigate the needs and behaviours of cultural events participants? How to compete for the audience’s attention in the data overload culture? Today, cultural organisations – public institutions, but also NGOs and artists themselves – face the same challenges as the media and private companies. The workshop will explore different research methods – from traditional surveys to the analysis of data from social media – as well as the tools, which are being used in Medialab Katowice to process and visualise data. Based on the Medialab case studies, the participants will learn how to develop a data-driven approach to use data analysis to inform everyday decisions and future development of the organisation.