Case Study: Growing Up with Animation: How It Shapes and Connects Generations

Panel discussion on animation for young audiences, covering a range of topics from the universal appeal of animated content to the challenges of producing and marketing it globally. Gert Hermans (ECFA – European Children’s Film Association) will lead the discussion and include different speakers - 1 director, 1 producer, 1 distributor & 1 festival manager. The discussion will focus on the perception of animation - whether it is only for children and whether an extra layer for adults is always necessary. Discovering the production process, including involving the target audience in focus groups, and why co-production is essential. This online event will discuss the challenge of creating animation for teenagers and what that might look like.