Development of Special SMM Strategy

(a) Media strategy of the current project emphasizes strengthened SMM strategy to ensure more productive/effective promotion in digital format of the project (all planned activities) and V4 culture/heritage engaging maximally large audiences in COVID-19 pandemic situation (Specific Goal 7); (b) to invite a specialized SMM company to ensure highly professional SMM promotion of the project, which will carry out all the necessary planned activities according to the developed strategy, including; (i) to present the project, its partners/participants, films, all planned events (screenings, webinars (master classes, discussions), exhibitions, etc.) in new innovative formats using digital platforms; (ii) to organize the active representation, spread of news of the project at social media platforms to raise awareness about the project and the planned events; (iii) to organize the Visegrad film screenings (Facebook, YouTube, etc.) and the archiving of the material for further usage; (iv) to manage the organization and recording of webinars (master classes, discussions) taking place in the framework of the project via Zoom platform; (v) to build strong awareness in social media platforms around the Project; (vi) to trigger interest around the Visegrad film screenings, webinars (master classes, discussions), exhibition-contest, exhibition, press conference, demonstration of the special video materials/films (during the Festival virtual Opening/Closing Ceremonies) that are planned to be carried out in the framework of the project; (vii) to increase the engagement of users in the social media pages, event pages of the project; (viii) to broaden the audience of the project social media pages; (ix) to target the audiences of the participant countries of the Project and Festival.