International workshop

International 2-days workshop on Regional Branding will be held in Telavi, the administrative center of the Kakheti region. It will represent a place for knowledge exchange, raising awareness on the topic of Regional Branding and creation of connections between Georgian participants. The 1st day represents: Introduction to Regional Branding (RB) as a development strategy, its approaches, opportunities, benefits, and problems. Introduction to the system of RB in selected Visegrad countries. Good practice presentation from abroad - sharing Slovak, Czech and Hungarian experience. The 2nd day represents: Brainstorming to set up the outline, creation of the structure by GE stakeholders with guidance provided by V4 partners.