Project
V4 Cooperation for Moving Forward Fair Trade as a Socially Innovative Economic Model
In order to reaching out to the wider, not to “already engaged” public partners will make press releases to promote fairtrade as socially innovative business practice. SK partner will have an article about fairtrade promotion in a printed media outlet and in its online version. There will be 1-1 announcement and conclusion press releases about the project launch and delivery in each country.
All together partners will make 10 press releases (SK: 2, CZ: 2, PL: 4, HU: 2), organise 2 press conferences in CZ, targeting 4560 journalists (HU: 1400, CZ: 80, SK: 80, PL: 3000). Partners expect to reach at least 890 000 people if there will be a good media reception of the releases/conferences. This event is about the launch press release, there will be no press conference this time.
Status: Confirmed