Round Table—The Future of Luxury is Sustainability (B2B event)

EFA 2021 will organise 2 days of physical B2B event for the project University partners, newly selected ambassadors for each of V4 countries and long time collaborators among fashion and business experts. In order to build on the previous international success of the project it is important to have a B2B event where we can develop new ideas and discuss all relevant topics and future direction of the project together. We will also invite our international partners such as representative of Dyelog PR agency from UK, representative of Fashion Scout and other relevant fashion business professionals from other European countries. The 4 ambassadors will also be invited to be introduced to the partners and team. During this event we will introduce them the history of the project and discuss new ideas how to secure more balanced visibility of the project in all V4 countries. The role of the ambassadors in the project will be to do local research of the fashion market, connect with relevant professional contacts, help us create even stronger positive PR and represent the project in PR outcomes in the country of their origin. We will use the occasion of this physical B2B event to produce inspirational educational podcasts that will be part of the project’s educational program and another new deliverable of this year project. See EFA Podcast Channel for more details about this deliverable. In case the upcoming pandemic restrictions will not allow us to do physical event we have a plan B to organise this event on-line.