Creative Cluster and Culture Industries: Visegrad Group Experience
The workshop in Rivne will be dedicated to the development of the city's creative cluster and cultural industries. The experience of Zlin will be presented to Ukrainian participants. In Zlin, the cooperation of the university with the city led to the creation of the Zlin Creative Cluster. At the same time, the creative cluster has an impact not only on the development of the city or university but also on the whole region. Zlín Creative Cluster is set up as a voluntary association of organizations and individuals who are engaged in activities in the audiovisual field, design, architecture, and advertising, or they have to these activities important interests in common. The objective of the cluster is primarily: support for creative work in strengthening competitive advantages and image Zlin region based on smart specialization in creative industries based on a long tradition of audiovisual arts, design, architecture, and advertising in the Zlín Region. Experts from Tomas Bata University in Zlín (Jitka Alexová and Eva Gartnerová) and Zlin Creative Cluster (Petr Dubovský and Nikola Timkovičová) will share their experience in working with city and regional authorities to create and develop a creative cluster. Each expert will conduct 4 hours of classes - two hours of presentations and two hours of consultations and discussions with Ukrainian project participants.